"The prints help me and my kids to notice what we see in nature and what we need to be careful about and preserve. But, it's not just a print and a piece of clothing. There's a bigger idea behind it. So I feel proud that my children are wearing Snella garments and contributing to a more environmentally conscious society."

"It's a whole experience seeing how motives from photos are part of children's clothes and how there is a thought behind every design. The kids can't wait to get dressed in soft, comfy clothes every morning. The boys live in the pants from the Beetle's collection."